Selling a home can be a complex process with various factors influencing the timeline, but one of the most frequent questions sellers ask is: "What is the average number of showings to sell a house?" In 2024, with the Durham market experiencing high buyer demand and low inventory, understanding the key trends can help sellers set realistic expectations for how many showings they might need before receiving an offer.
Factors Influencing the Average Number of Showings to Sell a House
The median number of showings before a house is “pending” in the Triangle market is nine, and has been for the past few years, but that number can increase or decrease based on the factors below.
1. Market Conditions
The number of showings required to sell a home depends significantly on whether the market is a buyer's or seller's market. In a seller's market—like Durham's current real estate climate—fewer showings are needed due to higher demand and limited inventory. Buyers are competing more fiercely, which can lead to quicker offers. On the other hand, in a buyer's market, where there are more homes available than buyers, it may take more showings over a longer period to get an offer.
In Durham, the market has been favoring sellers, with homes moving quickly once listed. As a result, homes often see around 9-10 showings before receiving a strong offer, and sometimes, especially for desirable properties, it can happen even faster.
2. Time of Year
Seasonality plays a major role in the home-buying process. More buyers tend to search for homes during the spring and summer months, leading to an increase in showings. In Durham, homes listed in these warmer months typically see more foot traffic from potential buyers. Homes sold in the fall or winter, while fewer in number, might experience fewer showings but with more serious buyers—those who are highly motivated and ready to make an offer.
For example, listings during spring or summer may attract casual buyers along with those ready to purchase, resulting in more showings but not necessarily a quicker sale. Listings in fall and winter tend to have fewer showings but could lead to faster offers, as buyers during these months are often more committed.
3. Home Price
The price range of the home also affects how many showings it takes to sell. Homes priced competitively for the Durham market typically see more activity. Lower-priced homes tend to attract more buyers, increasing the number of showings. Higher-priced homes or luxury properties may need fewer showings, as the buyer pool is smaller.
4. Curb Appeal and Online Presence
The first impression a buyer gets from the home's curb appeal can determine whether they schedule a showing. Likewise, professional online listings with high-quality photos attract more attention. Homes with visually appealing exteriors and well-staged interiors in the listing photos can significantly increase showing volume.
In 2024, online presence continues to play a critical role in marketing a home. A home with strong online visibility will often receive more showing requests than a home with poor-quality images or minimal digital exposure.
Tips to Maximize Showings and Speed Up Your Sale
If you're aiming to sell your home and want to maximize the number of showings, consider the following tips:
Price Your Home Competitively: Pricing your home correctly from the start is key to drawing in serious buyers. Overpricing can lead to fewer showings, while competitive pricing can drive up demand and lead to multiple offers.
Stage Your Home: Homes that are well-staged, clean, and decluttered appeal to a wider audience. Consider working with a professional stager or, at the very least, depersonalize your space so buyers can imagine themselves living there.
Invest in Professional Photography: The first impression buyers will get is often from the online listing. Professional photos can help showcase your home in the best light and attract more showings.
Work with a Local Real Estate Agent: Partnering with an experienced agent who knows the Durham market can make all the difference. They can advise on pricing, marketing, and timing to ensure your home gets in front of the right buyers quickly.
Conclusion: Setting Realistic Expectations for Showings
While the average number of showings to sell a house in Durham in 2024 is around 10-15, many factors such as market conditions, home pricing, and the property's condition can impact this number. To speed up the process and maximize showings, it’s essential to price your home competitively, stage it well, and work with an experienced local agent. Whether you're planning to sell soon or just considering your options, consulting with a real estate professional early in the process can set you on the right path to a successful sale.